About Ankur

Summary:

Marketing communications professional with experience of over 3 years, Ankur brings with him diversified experience across multiple cities (Mumbai, Pune, London and Hong Kong).

Career Objective:

To seek challenging assignments and responsibilities, with an opportunity to innovate, explore and excel in brand development through integrated marketing communications

Work Experience:

Learning Catalyst: July 2013 – Present

Freelance Projects (Digital Marketing)

  • Google Adwords – yourartbay.com
  • Web Analytics – Learning Catalyst
  • Website Audit – Darsho Education
  • Blog, SMM, Email Marketing – AARAV

Leapbridge Education (Navneet Publications India Ltd.): Oct. 2010 – April 2013

Business Development Manager

  • Spearheaded marketing campaign from concept to execution up to an annual budget of Rs. 25 Lacs

  • Responsible for outbound and inbound promotional materials, positioning and scheduling, including designing and content
  • Launched new preschools for Leapbridge, making Leapbridge International Pre-School as the largest company owned non-franchised preschool in Pune
  • Articulated online presence and generated leads by writing content, website optimization, SEO and SMM
  • Organized various annual school events and BTL activities to make Leapbridge one of the most preferred preschools amongst parent communities in Mumbai and Pune
  • Maintained effective PR strategy to ensure brand coverage in print media

Land Rover (Navnit Motors): Mar. 2010 – Oct. 2010

Sales Consultant

  • Generated sales leads through prospecting, referrals and showroom/ telephonic enquiries

  • Maintained excellent customer satisfaction by offering the best dealership experience through ongoing pursuit of supremacy using company’s guidelines

  • Assisted customers with all aspects of vehicle ownership, from initial finalizing the vehicle model to final vehicle delivery

  • Liaison with various departments viz. administrative, service, accounts and inventory to schedule arrival of stock and documenting sales process of the same

Specialities:

• Marketing Communications • Search Engine Marketing
• Market Research • Brand Development
• Online and Social Media Marketing • Public & Media Relations
• Content Development • Business Planning & Strategy

Milestones:

• Coloured diamonds worth US$ 20,000 sold in Hong Kong during 2007 assignment

• Visual display of stationery products lead to increase in weekly sales of 235% at Queensway Post Office, London in 2009 economic crisis

• Led communications in 2011 to feature Leapbridge on Europe’s biggest news channel, Euronews for its documentary on neo natal education

• Received awards for best preschool at Early Childhood Care and Education Global Conference in 2011 at Mumbai and in 2012 at Bangalore

• Initiated online photo contest in 2012 with overwhelming response of 300+ entries with 90% participation

 Education:

• Integrated Digital Marketing Course, Learning Catalyst: 2013

• Certificate Course in Digital Marketing, Edukart (Internet And Mobile Association of India): 2013

• MSc. International Business (Brunel University, London): 2008 – 2009

• B.Com (Narsee Monjee College of Commerce & Economics, Mumbai): 2005 – 2008

Qualities:

• Adaptability • Quick Learner
• Disruptive Thinker • Multitasking
• Reinventing • Ethical & Honest

Skills:

• Website Development • Data Analysis
• Infographic • Digital Stories
• Campaign Planning • ORM

Interests:

• Digital Marketing • Technology in Marketing
• Biographies • Music & Movies

Membership:

Core committee member of AARAV (school alumni association) since 2012 

Languages Known:

English, Hindi, Gujarati, Kutchhi, Marathi


References available on request.

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