Summary:
Marketing communications professional with experience of over 3 years, Ankur brings with him diversified experience across multiple cities (Mumbai, Pune, London and Hong Kong).
Career Objective:
To seek challenging assignments and responsibilities, with an opportunity to innovate, explore and excel in brand development through integrated marketing communications
Work Experience:
Learning Catalyst: July 2013 – Present
Freelance Projects (Digital Marketing)
- Google Adwords – yourartbay.com
- Web Analytics – Learning Catalyst
- Website Audit – Darsho Education
- Blog, SMM, Email Marketing – AARAV
Leapbridge Education (Navneet Publications India Ltd.): Oct. 2010 – April 2013
Business Development Manager
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Spearheaded marketing campaign from concept to execution up to an annual budget of Rs. 25 Lacs
- Responsible for outbound and inbound promotional materials, positioning and scheduling, including designing and content
- Launched new preschools for Leapbridge, making Leapbridge International Pre-School as the largest company owned non-franchised preschool in Pune
- Articulated online presence and generated leads by writing content, website optimization, SEO and SMM
- Organized various annual school events and BTL activities to make Leapbridge one of the most preferred preschools amongst parent communities in Mumbai and Pune
- Maintained effective PR strategy to ensure brand coverage in print media
Land Rover (Navnit Motors): Mar. 2010 – Oct. 2010
Sales Consultant
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Generated sales leads through prospecting, referrals and showroom/ telephonic enquiries
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Maintained excellent customer satisfaction by offering the best dealership experience through ongoing pursuit of supremacy using company’s guidelines
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Assisted customers with all aspects of vehicle ownership, from initial finalizing the vehicle model to final vehicle delivery
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Liaison with various departments viz. administrative, service, accounts and inventory to schedule arrival of stock and documenting sales process of the same
Specialities:
• Marketing Communications | • Search Engine Marketing |
• Market Research | • Brand Development |
• Online and Social Media Marketing | • Public & Media Relations |
• Content Development | • Business Planning & Strategy |
Milestones:
• Coloured diamonds worth US$ 20,000 sold in Hong Kong during 2007 assignment
• Visual display of stationery products lead to increase in weekly sales of 235% at Queensway Post Office, London in 2009 economic crisis
• Led communications in 2011 to feature Leapbridge on Europe’s biggest news channel, Euronews for its documentary on neo natal education
• Received awards for best preschool at Early Childhood Care and Education Global Conference in 2011 at Mumbai and in 2012 at Bangalore
• Initiated online photo contest in 2012 with overwhelming response of 300+ entries with 90% participation
Education:
• Integrated Digital Marketing Course, Learning Catalyst: 2013
• Certificate Course in Digital Marketing, Edukart (Internet And Mobile Association of India): 2013
• MSc. International Business (Brunel University, London): 2008 – 2009
• B.Com (Narsee Monjee College of Commerce & Economics, Mumbai): 2005 – 2008
Qualities:
• Adaptability | • Quick Learner |
• Disruptive Thinker | • Multitasking |
• Reinventing | • Ethical & Honest |
Skills:
• Website Development | • Data Analysis |
• Infographic | • Digital Stories |
• Campaign Planning | • ORM |
Interests:
• Digital Marketing | • Technology in Marketing |
• Biographies | • Music & Movies |
Membership:
Core committee member of AARAV (school alumni association) since 2012
Languages Known:
English, Hindi, Gujarati, Kutchhi, Marathi
References available on request.